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Before you develop your brand visually with logos, color palettes, and web design, it's important to ask yourself a few key questions in order to build your brand's foundation.
In this post, I will walk you through seven stages with key questions to ask yourself when you are ready to build your brand for success.
1. DEFINE YOUR BRAND
What are the values of my brand?
What are my brand beliefs?
Why did you decide to start your business?
What makes you and your products or services unique?
2. IDENTIFY YOUR STRENGTHS
What are the strengths that my business or I offer?
Why should someone invest in my products or services over my competitors?
What strengths do I have to make me stand out from my competitors?
3. KNOW YOUR TARGET AUDIENCE
Who is going to find value in my products or services?
Do I have a specific target demographic?
How and where can I reach my target audience?
4. CREATE YOUR BRAND STORY
How do I tell people what I do?
How do I tell people why I do what I do?
How do I best describe my product or service offerings in a way that creates value?
5. FIND YOUR VOICE
What tone do I want to use to connect with my target audience?
Does the tone I want to use best match the products or services I am offering?
6. DECIDE ON YOUR DESIGN AESTHETIC
How do I want to represent myself visually?
Does my desired aesthetic match my brand story?
Will my aesthetic connect with the people in my target audience?
Does my aesthetic align with my personality and values?
7. BE CONSISTENT
I can't stress HOW IMPORTANT this point is and why your brand is so much more than just a logo. Investing in your brand presence is the best way to develop trust with your target audience.
How can I ensure that my branding is consistent across all platforms?
Are my visual elements consistent?
How much am I able to invest in creating a visually consistent brand?
I hope these questions help you when you decide you are ready to build a brand to represent you, your products, or your services!
Download the free checklist so you can refer back to it while you are walking your way through the branding process!
Interested in learning more about working with me to create fully custom branding that resonates with your target audience and helps tell your brand story? I'd love to hear from you! Just email me at aimee@kiwicreativedesign.com!
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